Last Updated: 03 Jan, 2024     Views: 414

A DOI (Digital Object Identifier) provides a persistent link to its location on the internet.

It is often found in citations and references to articles, for example:

Title: Some recent influences on global consumer culture
Author: Özsomer, Ayşegül
Journal: International Marketing Review
ISSN: 0265-1335
Date: 2019
Volume: 36   Issue: 4   Page: 548-552
DOI: https://doi.org/10.1108/IMR-11-2018-0315

The last line in the example shows the DOI highlighted (they always start with '10'). Publishers maintain a link between the DOI and the location of an article or other research output.

Search a DOI in Google to find the paper.